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Why We have done all that? |
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In early April 2009, we witnessed a social media milestone: Ashton Kutcher collected 1,000,000 followers on Twitter. Since then, Oprah has begun tweeting and the microblogging site has been the social network darling of the mainstream media.
What does it mean to have a network on Twitter? Could Ashton Kutcher ever collect 1,000,000 connections on LinkedIn? Probably not. But why?
As Ashton demonstrated, Twitter can be a numbers game, whereas LinkedIn is more about the value of each connection. While both social networks value “friends,” Twitter “followers” mean something completely different than LinkedIn “connections.”
This discussion of Twitter has been a hot topic in many business circles. More and more, business people are testing the tweeting waters and wondering where their time can be spent most effectively. We are intrigued by the relative value of connections within the Twitter and LinkedIn networks. Ultimately, which is more valuable: thousands of followers or a dozen meaningful connections?
There are four main components to relationships on the web: identity (i.e. who are you and what is your place in the community), value of relationships (i.e. are they deep or surface-level), content value (what perspective can you offer the community) and measure of influence (i.e. your offline relationships can influence your online clout).
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Identity |
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To understand the core of a social network and the connections within them, you must look at how user identity is defined. Twitter versus LinkedIn is very much the same debate as MySpace versus Facebook. Where Twitter and MySpace allows for pseudonyms, Facebook and LinkedIn require authentic identities. It is the fundamental element that drives the attitudes of those operating within each social network.
Essentially, it’s about the many hats we wear. Do you talk the same way to your boss, clients and peer group as you do your inner circle of friends? Probably not. If you’re using Twitter for personal reasons, would you share the same information as you would on LinkedIn?
A pseudonym can give you level of anonymity, whereas your true identity reflects on your personal reputation. In essence, pseudonyms give you a veil with which to conceal your true identity. It’s about accountability. Accountability decreases as you can mask your real name. Hence, the incredible army of spammers on Twitter.Consider the social network-building strategies for Twitter VS LinkedIn. Friending everyone in hopes of gleaning several followers isn’t a problem on Twitter, whereas LinkedIn requires you have an established relationship with a prospective connection, or request an introduction. LinkedIn has built in several barriers to screen an spamming or excessive “friending” activity. |
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Measure of Influence |
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No doubt, Ashton Kutcher has a lot of influence. Within the Twitter community, he can exert a lot of influence. Even if only half of his Twitter followers actually pay attention to his tweets, that’s 500,000 people that listen. If he denounces a product, you should bet there is going to be a buzz about it–a buzz that goes beyond the walls of the Twitter community.
LinkedIn, however, has a different measure. How many quality answers have you given? Or, what invite-only groups are you a member of? What is your position in your company? Are you a copywriter or the creative director? Titles, associations, internal networks matter.
The title of this post begs the question, which is more important: followers or connections? As we’ve argued, LinkedIn and Twitter serve very different purposes. Both social networks can stretch your digital marketing efforts of you or your company. Where LinkedIn is a vertical site (five minutes of attention from two people), Twitter is a horizontal site (two seconds from 300 hundred people). Do you want a mic and a loud speaker or do you want to sit down for a cup of coffee and chat?
It comes down to: where can you most effectively use your time? Depending on your professional, personal or business-related goals, you can find value in both social networks but on stylospot , we have something special for you ! more than twitter & linkedin ! you can find real people with real identity, real people with hopes & dreams like you! who want to live a stylo life and want to help them self & yourself ! so grow with us & import your friends!
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Your Network of Trusted Professionals |
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You are at the center of your network. Your connections can introduce you to professionals
here’s how your network breaks down: |
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Your Connections
Your trusted friends and colleagues |
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Two degrees away
Friends of friends; each connected to one of your connections |
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Three degrees away
Reach these users through your city |
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Total users you can contact through STYLOPSOT |
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